We all brainstorm differently. As Avi Couillard, a Senior Strategist at the digital agency Instrument , puts it: “Some people need to noodle on an idea, some need to converse with their team about it, and some need to visit it on their own terms.” For agencies like Instrument, inspiration can strike at any place and time.
Instrument’s creative team has been using Jamboard for 10 months as a part of early testing cycles to facilitate brainstorms and execute on big ideas for clients, including Google. Along the way, the team has noticed an interesting shift in their creative process.
We interviewed members of Instrument’s creative team to tell us about this shift, and how Jamboard has changed their team’s approach to brainstorming.